What is PPC?

What is PPC?

PPC is short for pay per click advertising, a method of gathering traffic for your website. It’s a risky operation because without excellent management, chances are that you’re wasting your time, effort and money in a PPC campaign. One scenario is that a website started a PPC campaign and it succeeded in gathering thousands of visitors a day. Yes, you got thousands of visitors but now what? They just visit and after a few moments, they just leave. If that’s the case, and for that, we’ll discuss PPC as a whole, from implementation, traffic gathering and traffic conversion.

What is PPC?

As we learned before, PPC is short for pay per click advertisement. This means that you’ll set-up a campaign from an advertising company, such as AdWords and Bing Ads. You’ll create an attractive banner or text ads where you’ll pay every time someone clicks those ads in order to get to your specified URL, usually your website or landing page or even an affiliate link or product page.

Price rates differ according to certain circumstances such as keyword popularity, target country and more. Usually, it always comes down to supply and demand of keywords and phrases that you want to target.

Getting Started

In order to start a PPC campaign, you may want to register to either Google’s AdWords or Bing Ads. Once you’re registered, you’ll be provided with the tools you need to create your campaign. Please refer to Google AdWords and Bing Ads’ FAQ.

Keyword Research

Keyword research for PPC can be really time consuming, yet it is likewise fantastically vital. Your whole PPC campaign is assembled around keywords, and the best AdWords advertisers consistently develop and refine their PPC keyword list. If you do keyword research once, when you make your first battle, you’re probably passing up a great opportunity for a huge number of profitable, long tail, cheap and exceptionally significant keywords that could be driving audience to your site.

Effective PPC Keyword List

An effective keyword must be relevant. Make sure that you pay for traffic that is relevant to your website. Why create a PPC campaign for diapers when your site is about dogs? In addition to that, using highly targeted or long tail keywords could drive powerful converting traffic to your campaign. If you sell tires and you have a product named Blue Goodyear Tire 15000, make sure that you add the long tail and short tail version of the keyword: tire and Blue Goodyear Tire 15000. People searching the second keyword are most likely to buy your product because that’s what they’re exactly searching for in search engines. In addition to that, your PPC keyword list must be regularly updated and expanded to make sure that you are always up-to-date with the current trends in your niche.

The Fundamentals of Web Design

The Fundamentals of Web Design

If you want to begin web designing, you must learn a few tricks of the trade. In order to master web design, you need to grasp the fundamentals of web design first, such as the terminologies, techniques as well as the basic code snippets needed in order to learn web design. For this post, we will focus about the fundamentals and basic terminologies involved in the world of web design. In order to learn web design, you’ve got to understand the following first.

What is Web Design?

The term web design itself very broad as it encompasses a lot of skills such as coding, designing and even programming. But in general, web designers are in charge of making the front-end attractive, elegant and beautiful. In addition to that, if you ask ten different people what is design, you’ll get ten different answers. Therefore, web design is a very broad term.

Parts of Web Design – UI Design

UI is short for user interface, and this is a crucial part of any website. When you design a user interface, you are designing a structure for how the website will be perceived intellectually. A great user interface consists of a great theme, which will allow your users to know what to click and what to do in your website.

Parts of Web Design – Visual Elements

A visually appealing website will have more conversions compared to those poorly designed sites. Creating elegant visual elements could have a psychological impact to your visitors and they are more likely to perform your goal. The visual element consists of colors, graphics, style and layouts.

Parts of Web Design – Site Structure

This part is designing how the website will be built. This usually comes coding using three major languages, the HTML, CSS and JavaScript. Usually, this type of design deals with user interface and interaction as well as the visual elements. A good knowledge of the three languages is a must for this part.

Putting It All Together

In a nutshell, being a web designer encompasses a number of skills. The first thing that you need to learn is visual designing. You must be able to produce a visually appealing website, which looks professional, clean and elegant. Then, you need to know how to design the user interface. A great user interface consists of an easy to navigate website and direct users to the next step by providing an easy to understand layouts and menu. Lastly, being a web designer entails the knowledge of coding, mainly HTML, CSS and JavaScript.

Knowledge of these things is needed in order to become an effective web designer, that is, if you’re planning to create a solo endeavor. However, if you are to work with a company, you can focus on either parts of web design in order to become more proficient and skillful.